Monday, December 24, 2012

The Wellness Revolution by Paul Zane Pilzer

Five years ago, in The Wellness Revolution economist Paul Zane Pilzer outlined an emerging $200 billion industry he called "wellness." Today, that industry has grown to $500 billion, and it's just getting started, offering even greater entrepreneurial opportunities.

The Wellness Revolution was the "shot heard round the world" for the wellness industry. It defined wellness as an industry—linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, business people, food manufacturers, doctors, and others focused on disease prevention and anti–aging that they were part of a worldwide revolution—rather than merely lone iconoclasts inside their chosen professions or industries.

Price: RM35


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