Monday, December 24, 2012

Wear Clean Underwear by Rhonda Abrams

Eat your vegetables.  Share.  Say you're sorry.

We all remember familiar sayings and lessons from our mothers. Now Rhonda Abrams, one of the nation's most respected business writers and consultants, shows how these lessons--and the values they represent--serve as the foundation for building and running great companies.
     
In a time of cynicism about business and public life, Abrams offers examples of companies that excel by embracing Mom's timeless values. They know the bottom line is just that--the bottom. The key to greatness is building a business on a foundation of core values and running it in ways that would make Mom proud.
     
In Wear Clean Underwear: Business Wisdom from Mom, Abrams interprets Mom's lessons for today's business climate. Based on in-depth research and in-person interviews, she builds each chapter around a saying we've all heard from Mom:


"If all your friends jumped off a bridge, would you jump, too?" Southwest Airlines bucked the trend of keeping wages and benefits low while competing on the basis of price--and became one of the ten most-admired companies in the country and one of the few consistently profitable airlines.

"Don't judge a book by its cover." A severely dyslexic man realized he'd never get a good job, so he opened his own business, which was built on mutual trust and communication with his employ-ees--a company called Kinko's, now with over nine hundred locations nationwide.

"How do you know you don't like it, when you've never tried it?" 3M became the most innovative company in America by encouraging all its employees to experiment--for instance, the rocket scientist who helped develop a billion-dollar product by designing a Barbie dress.


Sprinkled throughout are sidebars that focus on famous figures and business leaders such as Scott Adams and Ben and Jerry, who share what they learned from their moms.
     
Wear Clean Underwear: Business Wisdom from Mom offers a refreshing and lively combination of serious insights, solid advice, and heartwarming stories. If you have a business, a Mom, or a life, you'll find Wear Clean Underwear indispensable.
Price: RM 15
Remark: Hardcover

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