Monday, December 24, 2012

Big in Asia

BIG IN ASIA: 30 Strategies for Business Success by Michael Backman and Charlotte Butler

Originally published as
Big in Asia: 25 Strategies for Asian Business by Palgrave-Macmillan in 2003 and again in 2004 (paperback, revised and updated, 340 pages), this is the fully revised.
Big in Asia combines Charlotte Butler's management school theoretical approach with Michael Backman's journalistic approach to provide a hands-on, practical handbook for business people in Asia on how to deal with the difficulties and reality of business in Asia's markets.

Price: RM39

 

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